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 Agriculture
is Wisconsin's largest industry at an estimated $51.5 billion. Within it,
dairying is the largest segment. In fact, the dairy industry's impact
represents $20.6 billion in Wisconsin's economy – larger than both
manufacturing and tourism. Like any industry, new strategies and innovations
are keeping this economic engine growing and progressive in Wisconsin.
The America's Dairyland television series promotes
the positive values inherent in all aspects
of Wisconsin's dairy industry. Broadcast in
every Wisconsin television market and
the surrounding area, the America's Dairyland
television series examines key aspects of the Wisconsin dairy industry.
If you are interested in obtaining a copy of any of the
following episodes, please
contact us for more information.
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Where It Comes
From Matters
All around the country, chefs and
cheese connoisseurs alike will tell you that when it
comes to Wisconsin cheese, there's
no comparison! We traveled to California,
Colorado, and Illinois to talk with
chefs and all agree – Wisconsin
is synonymous with great cheese!
Wisconsin Cheeses truly have their own unique flavors, and that
starts with the Terroir, or clean water and fertile soil that
help our farmers grow exceptional forage for their cows which
results in high-quality milk and incomparable cheese.
It’s a culinary travel fest on this episode of Discover
Wisconsin featuring cheese from America’s Dairyland. From
the cheesemakers who craft it, to the chefs all over the nation
who feature it, Wisconsin Cheese takes center stage and shows
us that Where It Comes From Matters!
Air Dates:
Saturday, May 9, 2009
Sunday, May 10, 2009
View
Video Clip
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Perception versus Reality
Although the phrase "America's Dairyland" appears on
more than three million Wisconsin
license plates, many people don't realize the everyday impact that
dairy has on our state's landscape,
our communities, our economy and
our way of life.
In this episode of Discover Wisconsin – America's Dairyland,
we differentiate between fiction and fact as we set the record
straight on the most diverse dairy and cheese industry in the
nation.
Join us as we explore a variety of topics in this half-hour
program, including how Wisconsin
leads the nation in specialty cheese production, how dairy farmers
use the latest technologies
to take care of their animals and
safeguard our land and water resources, how dairy products are
an important part of a healthy
lifestyle, and the impact dairy has
on our local communities.
Past Episode - Aired:
March 14, 2009
March 15, 2009
View Video Clip
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All
About Alice
Over the last 60 years, our
great dairy state has been promoted
through the efforts of one person:
Alice in Dairyland. Sixty women have
assumed the name "Alice" and
have been sharing the rich history
and diversity of Wisconsin agriculture
with millions of people across the
world.
In this episode, we explore the Alice in Dairyland program – why
it was started and how it's changed over the last 60 years. We
have the honor of introducing you to several former Alices and
learning how agriculture and the Alice in Dairyland program impacted
their lives. We also explore a day in the life Alice during one
of her busiest times of the year – the Wisconsin State
Fair.
Past Episode - Aired:
Saturday, January 10, 2009
Sunday, January 11, 2009
View
Video Clip
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Cows, Cows,
Cows
More than any other state or country, dairy is intertwined and connected to
the past, present and future of Wisconsin. And more than any other animal,
the cow is connected to our lives. We explore the many ways that cows are part
of our heritage, our psyche, our society and what we all take for granted as
Wisconsinites.
Past Episode - Aired:
Saturday, December 13, 2008
Sunday, December 14, 2008
View
Video Clip
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Moovers & Shakers
The face of agriculture is changing and growing more diverse while
keeping pace with emerging trends.
Wisconsin's $20.6 billion dairy industry will soon be in the hands of the
next generation, and
they're ready. These young individuals
are motivated to keep agriculture growing in our state.
Meet some truly remarkable people who are striving to propel
Wisconsin's dairy industry into the future. These future agriculturalists
and dairy scientists are making strides in the industry. Meet
the future of the state's multi-billion dollar dairy industry…the
young Moovers and Shakers who will make sure Wisconsin remains
America's Dairyland.
Past Episode - Aired
Saturday, October 11, 2008
Sunday, October 12, 2008
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A
Traveler's Guide to America's
Dairyland
Wisconsin—land of clean air, lush rolling hills and sparkling limestone-filtered
water—is known for its world-class, award-winning cheeses. As you travel
through the state and sample the best our craftsmen and women have to offer,
you'll
get
a true taste of the rich traditions that have shaped
Wisconsin's ethnic and culinary landscape for well over 160 years.
Past Episode - Aired:
Saturday, August 9, 2008
Sunday, August 10, 2008
View
Video Clip
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Upcoming Show Dates and Times
| CITY |
STATION
|
AIR TIME
|
| Milwaukee |
WITI TV 6 (FOX)
|
Sundays 9:00 a.m.
|
| Madison |
WKOW TV 27 (ABC) |
Saturdays 6:30 p.m. |
| Eau Claire |
WQOW TV 18 (ABC) |
Sundays 5:00 p.m. |
| La Crosse |
WXOW TV 19 (ABC) |
Sundays 5:00 p.m. |
| Wausau |
WAOW TV 9 (ABC) |
Saturdays 6:30 p.m. |
| Superior/Duluth |
WDIO TV 10 (ABC) |
Sundays 5:30 p.m. |
| Green Bay |
WGBA TV 26 (NBC) |
Saturdays 5:00 p.m. |
| Rockford |
WIFR TV 23 (CBS) |
Saturdays 6:30 p.m. |
| Cedar Rapids |
KFXA 28 (FOX) |
Saturdays 6:30 p.m. |
| Eagle River |
WYOW TV 34 (ABC) |
Saturdays 6:30 p.m. |
| Hibbing, MN |
WIRT TV 13 (ABC) |
Sundays 5:30 p.m. |
| Marinette/Menomonee |
W31BK (NBC) |
Saturdays 6:00 p.m. |
| Sturgeon Bay |
W22BW TV 22 (NBC) |
Saturdays 6:00 p.m. |
| Tomah |
WIBU-TV |
Mondays 5:00 p.m. |
| Minneapolis |
Fox Sports North
FSN-North
|
Saturdays 10:00 a.m. Outdoor Block |
| Chicago |
Comcast SportsNet |
Saturdays 10:00 a.m. |
| Wisconsin (Statewide) |
Fox Sports North
FSN-Wisconsin |
Saturdays 10:00 a.m. Outdoor Block |
| Rochester/Austin |
Fox Sports North
FSN-North |
Saturdays 10:00 a.m |
America's Dairyland is created by the producers of
Discover Wisconsin television.
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